عنوان مقاله [English]
This article is written with a conceptual / theoretical approach. Its library method and study of its concepts has also been done using philosophical analysis. The purpose of this article is to assess the feasibility and nature of producing native literature in the field of media literacy based on the production of Islamic humanities. This article raises three questions: 1. what is the position of native media literacy in terms of ontology and philosophy of science? 2. What is the origin of the epistemology of the production of indigenous literature? Media literacy in the general sense of the problem? 3. Epistemology of the production of indigenous literature Media literacy in Iran What theoretical structures should be observed and followed in order to reach the destination?. The results show that the indigenous approach in the production of theoretical literature on media literacy is of a real nature, and in terms of scientific ontology, it has the ability to create. Also, the epistemological roots and intellectual foundations of societies as a whole determine the path of the type of literacy of indigenous media in different societies. And it can be a starting point for producing native literature for media literacy. And finally to determine the theoretical framework in the field of media literacy in vernacular literature can be overcome with regard to Islamic thought and religious knowledge originating in Iran, Anthropological approaches in the two branches of the Islamic jurisprudential paradigm of religious knowledge (iPod) and Islamic knowledge ontology be used.